Google+ is Still Better Than Facebook…for SEO

Google Plus vs. Facebook Fan Page

It’s 2013, a new year has launched and many people are still talking about the difference between Google+ and Facebook, but I have not seen anything about SEO in these articles. So, I will try and make this a brief review on why SEO for your business is best done on Google+. I know I will likely get some kickback on this, but I hope I make some valid points for my readers to think about.

Good luck this year and feel free to comment on my thoughts below. I enjoy the conversations.

Let’s take a look at this in CNET style and go Round by Round and see how they stack up. So is Google+ still better than Facebook…for SEO? We will break the rounds up in 3 Categories to test this theory.

 

Round #1    

How Easy is it to Update Content?


Round #2    

Is Content Searchable (Public)?


Round #3    

Can You Optimize Your Content?

 

Facebook Fan Page

As an online marketing program is highly focused and has great Ease Of Use. Facebook starts out in the lead. Facebook has us addicted to their app. We wake up to it and go to bed using it. We see what are friends are doing and if they are working we see their fan pages showing up in our feeds. So, All in all, Facebook starts strong. We can post updates quickly and if our fan page has followers we can get the word out about our product or service to those people that have friended our page. This all starts out sounding good until that last part, people need to friend our business to see our posts and Facebook is not big on making them public in search. So that one is painful for SEO. So how do I rate it in points from 1 – 5?

 

Content Updating Ease – (5)

Fast and simple through your mobile app or computer. Everyone knows it. It’s the best.

 

SEO Searchable Content (3)

This one struggles if you do not have many followers of your fan page. You may grow this following faster than you can get +1 on Google but it will not be searchable content.

 

Optimization Ability(1)

This one is a failure. Since you cannot optimize updates, you blindly rely on Facebook or your marketing expert for whatever they do.

Google Plus 

Google Plus has a great business center. It was previously known as Google Local, Google Places for business and I am sure a few other names. Point is, it’s not as used as Facebook for socialisation, and it has gone through some changes, but it has always had strong use for business. If you want a business listing that is highly visible in search results, can be updated quickly for anything from business listings to daily changes of hours for holiday’s or want a listing that you can optimize or have a SEO company optimize it is very secure and hard to beat. So let’s get to the points.

 

Content Updating Ease(3.5) 

Not as easy as Facebook, if you aren’t a regular user, but simple once you are accustomed to the constant or often changing face of Google+/Local/Places for business.

 

SEO Searchable Content(5)

In Search Results – Google+ is hard to beat. It is normally number one in search results for business on Google and the strongest place to be for mobile business based on Google’s local search for mobile phones.

 

Optimization Ability(4)

Content can be updated at any time through your business account and is almost instantly changed on the website ( as long as the content is not changing major. The flaw, Google doesn’t make recommendations on what is best. They leave you to figure that out based on their often changing algorithm of search.

Final Score

Google 12.5 | Facebook 9

BEST Business Listing Conclusion

Ok, so I have no plans to give up my Facebook business fan page. I have fun working on it and I like the way it looks. It is very social, but I also will not neglect my Google+ page. It has too much authority in Google’s search engine and we all know that when we are really looking for something specific, we will go to Google because they do deliver the results we are looking for.

SEM Company Defined

previous…

Search Engine Marketing (sem) defined:

Sem is defined as, how a website is marketed online using digital media and social media. SEM is not a single step. It’s the the creation of all your digital channels that drive traffic to your website. It’s Youtube Channels for video marketing. It’s becoming social through Facebook pages that allow you to connect with your customers and serve them. It’s creating Twitter and Yelp pages that benefit your customers. SEM is the new Web 2.0 word. – It’s the creation of an online digital presence, showing off your business and stimulating your customers to purchase, inquire, apply and research. It displays who your company is and what your business is doing.

Remarketing – It’s how your current customers will remember that they found  your website online.

Tracking (TRAK) defined:

Tracking or analytics is the new buzz word that let’s you measure the results of your online digital efforts. Analytics tracking shows you how many times you are on page one in search, what keywords people use to find you, where your company needs to improve and gives a dollar value to your efforts. It quantifies your bottom-line ROI.

Monthly tracking will show you who is interested. Measurable results will let know who’s looking and who’s clicking.

Review –  Research – Analyze – Rank  – Implement

 

  • Review the performance of your website using Google Analytics.
  • Research how your customers find you.
  • Analyze your competitors and how they perform in search engine results.
  • Rank your website according to the search engines.
  • Implement a plan of action to meet your needs and work within your budget.

 

You need to have an ally to develop your online business plan and give you the ability to compete in your online market place. Want to know how our consulting can help you business succeed?

Check out our Internet Marketing philosophy.

(s)earch (e)ngine (m)arketing and Analytics (TRAK)ing