Google+ is Still Better Than Facebook…for SEO

Google Plus vs. Facebook Fan Page

It’s 2013, a new year has launched and many people are still talking about the difference between Google+ and Facebook, but I have not seen anything about SEO in these articles. So, I will try and make this a brief review on why SEO for your business is best done on Google+. I know I will likely get some kickback on this, but I hope I make some valid points for my readers to think about.

Good luck this year and feel free to comment on my thoughts below. I enjoy the conversations.

Let’s take a look at this in CNET style and go Round by Round and see how they stack up. So is Google+ still better than Facebook…for SEO? We will break the rounds up in 3 Categories to test this theory.

 

Round #1    

How Easy is it to Update Content?


Round #2    

Is Content Searchable (Public)?


Round #3    

Can You Optimize Your Content?

 

Facebook Fan Page

As an online marketing program is highly focused and has great Ease Of Use. Facebook starts out in the lead. Facebook has us addicted to their app. We wake up to it and go to bed using it. We see what are friends are doing and if they are working we see their fan pages showing up in our feeds. So, All in all, Facebook starts strong. We can post updates quickly and if our fan page has followers we can get the word out about our product or service to those people that have friended our page. This all starts out sounding good until that last part, people need to friend our business to see our posts and Facebook is not big on making them public in search. So that one is painful for SEO. So how do I rate it in points from 1 – 5?

 

Content Updating Ease – (5)

Fast and simple through your mobile app or computer. Everyone knows it. It’s the best.

 

SEO Searchable Content (3)

This one struggles if you do not have many followers of your fan page. You may grow this following faster than you can get +1 on Google but it will not be searchable content.

 

Optimization Ability(1)

This one is a failure. Since you cannot optimize updates, you blindly rely on Facebook or your marketing expert for whatever they do.

Google Plus 

Google Plus has a great business center. It was previously known as Google Local, Google Places for business and I am sure a few other names. Point is, it’s not as used as Facebook for socialisation, and it has gone through some changes, but it has always had strong use for business. If you want a business listing that is highly visible in search results, can be updated quickly for anything from business listings to daily changes of hours for holiday’s or want a listing that you can optimize or have a SEO company optimize it is very secure and hard to beat. So let’s get to the points.

 

Content Updating Ease(3.5) 

Not as easy as Facebook, if you aren’t a regular user, but simple once you are accustomed to the constant or often changing face of Google+/Local/Places for business.

 

SEO Searchable Content(5)

In Search Results – Google+ is hard to beat. It is normally number one in search results for business on Google and the strongest place to be for mobile business based on Google’s local search for mobile phones.

 

Optimization Ability(4)

Content can be updated at any time through your business account and is almost instantly changed on the website ( as long as the content is not changing major. The flaw, Google doesn’t make recommendations on what is best. They leave you to figure that out based on their often changing algorithm of search.

Final Score

Google 12.5 | Facebook 9

BEST Business Listing Conclusion

Ok, so I have no plans to give up my Facebook business fan page. I have fun working on it and I like the way it looks. It is very social, but I also will not neglect my Google+ page. It has too much authority in Google’s search engine and we all know that when we are really looking for something specific, we will go to Google because they do deliver the results we are looking for.

Google Penguin Update – 7 Tips

As Google promises they constantly make changes to the search algorithm. So with that Google's Penguin Updatein mind they have released another update called penguin. This update does not make a huge change, but instead reinforces what they have been promoting for years. Much like the freshness update that gives privilege to website with current content that is updated regularly the penguin update reinforces that thought again. Below are the 7 tips from Vishal from Infotech.

 

 

  1. Do not Spam websites with meaningless keywords in the content.
  2. If your website is displaying Ads on the top of the page, make sure they are accompanied with useful content.
  3. Improve your social presence.
  4. Work to increase time spent by users on the website and reduce bounce rate.
  5. Incorporate a blog on the website and update it weekly. It would be beneficial if you have your latest posts linked on the home page.
  6. Enrich your content with videos and pictures.
  7. Submit your website to Webmaster Central and notice if there are any issues being reported by Google. If any, eliminate them.

There isn’t anything here too shocking, but we should always watch these updates if you want to stay on top of the constant updates from Google. Bottom line… If you stick to white hat SEO and link building you will be fine with the new update.

Top 10 Tips to Boost Your Video Views Online

Original article posted November 24th, 2009 in SEO Tools by Mark

 

YouTube isn’t very complicated. It’s all about thinking what will my audience click… while they are at work. That is the key. If you want a video to go viral that takes work, but the first step is putting up images and title that are not offensive. If it can be watched at work it can be sent to anyone and that is what can go viral. Did you click my image? Why? Because of its Title?

 

 

YouTube marketing is a free service and anyone or any business can have a free YouTube channel. To get a YouTube channel all you will need to do is create an ID and find or borrow a digital camera to upload your video. Here are the top 10 tips to to follow to boost your video views online.

 

Here are the 10 steps to follow:

 

1. Research keywords related to your content and find popular YouTube videos

 

2. Use the keyword and title tags from the popular videos and copy them into your video.

 

3. Find relevant channels in YouTube and subscribe to them.

 

4. Create a description that begins and ends with your URL

 

5. Repeat the most important keywords in your description at least 4-5 times each

 

6. Get friends, family and co-workers to rate and favorite your videos

 

7. Have a few friends view your new video and comment on your video – This is important because it is always hardest to get the first comments on a video. Nobody wants to be the first one to post a comment.

 

8. Use YouTube to send out friend requests or use software to do it for you

 

9. Respond to other relevant videos that use similar keywords

 

10. Make comments on relevant videos

 

To find out more or post questions, please post comments and always watch the Free SEO Tools Blog for more details.

 

And if you are waiting for the link to the video here you go.Viral video

Good Luck and Happy marketing!

Best SEO Tools on the Net

November 11th, 2009 in SEO Tools by Mark Ruttan

The best SEO tools on the net are the ones that we use every day. For me many of those are WordPress tools and other free online SEO tools. Most web pages are only willing to give you access to mediocre search engine optimization tools. I started this blog so I have a place to tell you about the best free SEO tools I have found on the web and tell you where to download these amazing tools. Many other blogs and forums will only tell you about a SEO tool, but will offer no link to that tool, that is why I will post the best SEO resources I know to date and link out to them from this site.

If you know of a tool you would like me to review (even if its your own), feel free to comment on a post or send me a tool to review to mark@semtrak.com and I will review it and create a post on this page. I am open to all tools for SEO (free and pay) and any blog software or add-on that will enhance a blogger’s experiences. I am a fan of WordPress for its amazing SEO resources and will test WordPress SEO add-ons on this page.

In the end the best tools are current technology. Look here to keep up to date on tools for mobile touch screens and anything else that is currently popular. But first let’s start at the basics. Check out this link below.

Planning On-Page SEO

Free SEO Tools blog – Original Content – November 19th, 2009 in Starting a New Website by Mark

Planning on-page SEO is a detailed process. For that reason many people get to this point and get scared. They paid someone to host and build their website or may have even built it themselves with WordPress but, now they realize they don’t know what they are doing. Here is where many people fail – they panic, but my goal is to not let that happen to you. You thought that this was all going to be easy, but now you are nervous because someone told you that you needed a sitemap and that just sounded like it would be expensive…  What’s a sitemap? What are Meta Tags? Do I need an XML site map? What do I do with it when I get it?  Fear no more I am going to walk you through all the basics and give you a resource to fall back on when you don’t know what to do.

So… in the last blog we covered the basics, setting up a few SEO sources linking back to you like Facebook, LinkedIn and Twitter. Now let’s start thinking about how to get the search engines to index and follow you. Your keywords, META Tags and site-map will help with this and make you look like a pro to the search engines.

 

I know this next part gets techie, but trust me it will be very helpful for a new website and trust me I have found an easy way for you to do all of these steps. Here’s your SEO tip – Your new favorite new word is going to be “generator” and below you will find links to your new favorite generators.

 

When you need HTML code written and don’t know how HTML code works it can be a bit confusing. So, I have created this post to solve a few of your website or blog problems. Here’s how you start. Look up the HTML or Meta Tag word you need in Google and put the word “generator” next to it. For instance try – robot text file generator or sitemap generator (Google requires this for indexing your site) or XML sitemap generator, or even Meta Tag generator. All of these searches will take you to tools that will generate your code for your Meta Tags, site-map and any other basics you need for your website. All you need now is to learn how to write the quick simple content that will be copied and pasted into these generators.

 

Follow these steps to look like a HTML pro without ever learning a lick of code.

 

Before I get into the steps required to create Meta Tags for your website, let me say, that if you have used WordPress you will not need to follow the links below, you can just read the instructions. Instead You will want to install a plugin called Platinum SEO Pack from WordPress. It will give you everything you need for your blog.

 

Step #1 Let’s start by generating some keywords.

 

These are the words you want your customers to look up in the search engines to find you. The best tool I know of is the Google Keywords Generator. Start by search for the broadest term you can related to your business like “baby blankets” and let the generator show you the rest. It will put out a large list of words and you will want to choose 5-10 words that will fit your topic but are not the ones with the greatest number of hits. These words will be too competitive to fight for so you will likely want to pick some of the less popular words that still get good traffic.

 

Step#2 Now your website needs META Tags and here are my favorite generators from www.scrubtheweb.com.

 

You will find many resources here, but let’s first look at the generator here for META Tags. META Tags are becoming less popular for some search engines like Google, but are still important for other search engines. So let’s cover all the bases and make sure you can be found by al the search engines. Below are the basic Tags you will need and there are a few others you may consider adding that may not be as important.

 

a. META Title Tag – this must be the first tag that shows in your websites HTML code. The best way to write this is – “Your Most important keyword to find your website” followed by the pipe symbol | (you can find this symbol by holding the shift key and hitting the back-slash key just above the enter key) and then your business name.
i.e. Search Engine Marketing | semtrak

 

b. META Description – Your title tag should be approximately 150 characters in length and be full of the keywords that describe your business and is written in a sentence format. This is the description that will show in Google searches for your website in all your organic listings.

 

c. META keywords – these are your words that you will soon start optimizing for in the search engines. These should be identical to the keywords you chose in step number one and should be in order of most importance. The first word is your most important word and last is least important.

 

Step#3 XML Site Map Generator and WordPress Site Map Generator

 

 

This piece is very important to Google and other Search Engines. This file will be stored on you servers and tells the search engines how to index your page when the web spiders crawl your site. This is not a page that will be visible to your visitors but it will tell the spiders where your web pages are and how to link to them in the future.

 

Step#4 The no follow Meta Tag or Robot text file.

 

This file will tell the spiders to either crawl all of your pages and links or not to crawl certain portions of your pages. This can be important for people that have secure information on their site and don’t want it to show up in the search engines general content. I will post more information on this later.

 

Step#5 Submit your website to the Search Engines or many of you may want to ping your blog using Ping-o-Matic.

 

This last step is actually the first step in optimizing your website for the search engines. So far you have worked on making your website look good to the search engines so that you they want to send you traffic. Now it’s time to get traffic. This quick and simple process will guarantee that your pages will be indexed by the search engines and that you start getting traffic from organic searches on the web outside of your first links that we set up from LinkedIn, Facebook, Twitter and your Blog.

 

And remember, when you set up your submissioninformation to use the exact same information as your META tags you set up for Title, Description and Keywords. This is very important so that Google see relevancy in your submissions and listings.

 

Here is my favorite tool to submit to the search engines. It is an automated service that automatically submits your website every month for just a few bucks and I get it free with my web host. Finally, if you are a local business with a physical address you will also want to set up your most basic local listing on Google Local, Yahoo Local and Bing (the new MSN). These listings should be set up just like the other above and I will cover this in my next blog post.

 

Boost Your Video Views

Boost Your Video Views – Social Media Marketing by Video

 

How to use sharing sites like YouTube to increase your brand name awareness, website traffic, and profits!

Any business can have a free YouTube channel. YouTube marketing allows you to market to anyone and all you will need to do is create an ID and find or borrow a digital camera to upload your video. Here are the top 10 tips to to follow to boost your video views online.

10 Steps to Follow

1. Research keywords related to your content and find popular YouTube videos

2. Use the tags from the popular videos and copy them into your tags and titles

3. Find relevant channels in YouTube and subscribe to them.

4. Create a description that begins and ends with your URL

5. Repeat the most important keywords in your description at least 4-5 times each

6. Get friends, family and co-workers to rate and favorite your videos

7. Have a few friends view your new video and comment on your video – This is important because it is always hardest to get the first comments on a video. Nobody wants to be the first one to post a comment.

8. Use YouTube to send out friend requests or use software

9. Respond to other relevant videos that use similar keywords

10. Make comments on relevant videos

To find out more or post questions please feel free to go to the Free SEO Tools Blog and post comments or questions.

Good Luck and Happy marketing!