Google+ is Still Better Than Facebook…for SEO

Google Plus vs. Facebook Fan Page

It’s 2013, a new year has launched and many people are still talking about the difference between Google+ and Facebook, but I have not seen anything about SEO in these articles. So, I will try and make this a brief review on why SEO for your business is best done on Google+. I know I will likely get some kickback on this, but I hope I make some valid points for my readers to think about.

Good luck this year and feel free to comment on my thoughts below. I enjoy the conversations.

Let’s take a look at this in CNET style and go Round by Round and see how they stack up. So is Google+ still better than Facebook…for SEO? We will break the rounds up in 3 Categories to test this theory.

 

Round #1    

How Easy is it to Update Content?


Round #2    

Is Content Searchable (Public)?


Round #3    

Can You Optimize Your Content?

 

Facebook Fan Page

As an online marketing program is highly focused and has great Ease Of Use. Facebook starts out in the lead. Facebook has us addicted to their app. We wake up to it and go to bed using it. We see what are friends are doing and if they are working we see their fan pages showing up in our feeds. So, All in all, Facebook starts strong. We can post updates quickly and if our fan page has followers we can get the word out about our product or service to those people that have friended our page. This all starts out sounding good until that last part, people need to friend our business to see our posts and Facebook is not big on making them public in search. So that one is painful for SEO. So how do I rate it in points from 1 – 5?

 

Content Updating Ease – (5)

Fast and simple through your mobile app or computer. Everyone knows it. It’s the best.

 

SEO Searchable Content - (3)

This one struggles if you do not have many followers of your fan page. You may grow this following faster than you can get +1 on Google but it will not be searchable content.

 

Optimization Ability(1)

This one is a failure. Since you cannot optimize updates, you blindly rely on Facebook or your marketing expert for whatever they do.

Google Plus 

Google Plus has a great business center. It was previously known as Google Local, Google Places for business and I am sure a few other names. Point is, it’s not as used as Facebook for socialisation, and it has gone through some changes, but it has always had strong use for business. If you want a business listing that is highly visible in search results, can be updated quickly for anything from business listings to daily changes of hours for holiday’s or want a listing that you can optimize or have a SEO company optimize it is very secure and hard to beat. So let’s get to the points.

 

Content Updating Ease(3.5) 

Not as easy as Facebook, if you aren’t a regular user, but simple once you are accustomed to the constant or often changing face of Google+/Local/Places for business.

 

SEO Searchable Content(5)

In Search Results – Google+ is hard to beat. It is normally number one in search results for business on Google and the strongest place to be for mobile business based on Google’s local search for mobile phones.

 

Optimization Ability(4)

Content can be updated at any time through your business account and is almost instantly changed on the website ( as long as the content is not changing major. The flaw, Google doesn’t make recommendations on what is best. They leave you to figure that out based on their often changing algorithm of search.

Final Score

Google 12.5 | Facebook 9

BEST Business Listing Conclusion

Ok, so I have no plans to give up my Facebook business fan page. I have fun working on it and I like the way it looks. It is very social, but I also will not neglect my Google+ page. It has too much authority in Google’s search engine and we all know that when we are really looking for something specific, we will go to Google because they do deliver the results we are looking for.

SEM Company Defined

previous…

Search Engine Marketing (sem) defined:

Sem is defined as, how a website is marketed online using digital media and social media. SEM is not a single step. It’s the the creation of all your digital channels that drive traffic to your website. It’s Youtube Channels for video marketing. It’s becoming social through Facebook pages that allow you to connect with your customers and serve them. It’s creating Twitter and Yelp pages that benefit your customers. SEM is the new Web 2.0 word. – It’s the creation of an online digital presence, showing off your business and stimulating your customers to purchase, inquire, apply and research. It displays who your company is and what your business is doing.

Remarketing – It’s how your current customers will remember that they found  your website online.

Tracking (TRAK) defined:

Tracking or analytics is the new buzz word that let’s you measure the results of your online digital efforts. Analytics tracking shows you how many times you are on page one in search, what keywords people use to find you, where your company needs to improve and gives a dollar value to your efforts. It quantifies your bottom-line ROI.

Monthly tracking will show you who is interested. Measurable results will let know who’s looking and who’s clicking.

Review –  Research – Analyze – Rank  – Implement

 

  • Review the performance of your website using Google Analytics.
  • Research how your customers find you.
  • Analyze your competitors and how they perform in search engine results.
  • Rank your website according to the search engines.
  • Implement a plan of action to meet your needs and work within your budget.

 

You need to have an ally to develop your online business plan and give you the ability to compete in your online market place. Want to know how our consulting can help you business succeed?

Check out our Internet Marketing philosophy.

(s)earch (e)ngine (m)arketing and Analytics (TRAK)ing

Traditional Marketing is Dead

 

Marketing-Quotes

 

Bill Lee of Harvard Business Review posted an article recently that speaks to what is happening in marketing. The world has gone digital. Traditional marketing and traditional branding has been replaced with online marketing, digital branding with website logos, building optimized web pages and marketing website online with Search Engine Optimization – SEO and Pay Per Click – PPC advertising.

 

Will traditional advertising ever be back to the power player it once was? We’re not sure… but what we know for now is that Google is seeming to reign as king in the world of website marketing. If you aren’t marketing your website with SEO or PPC you are probably behind. If you’d like to check out the article I have posted excerpts below.

 

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.

 

Buyers are checking out product and service information in their own way, often through the Internet, and often from sources outside the firm such as word-of-mouth or customer reviews. in today’s increasingly social media-infused environment, traditional marketing and sales not only doesn’t work so well, it doesn’t make sense. When you try to extend traditional marketing logic into the world of social media, it simply doesn’t work. Just ask Facebook, which finds itself mired in an ongoing debate about whether marketing on Facebook is effective.

 

Restore community marketing. Companies should position their social media efforts to replicate as much as possible this community-oriented buying experience. In turn, social media firms, such as Facebook, should become expert at enabling this. They can do this by expanding the buyer’s network of peers who can provide trustworthy information and advice based on their own experience with the product or service.

 

Find your customer influencers. Many firms spend lots of resources pursuing outside influencers who’ve gained following on the Web and through social media. A better approach is to find and cultivate customer influencers and give them something great to talk about.

 

So take this article for what it is and think about how your traditional marketing efforts should change… Or if you have already changed your marketing tactics, congratulate yourself. Marketing in the digital age is different, can seem scary, but with a little bit of the right help your business will be successful for a fraction of the cost of the past. Branding a company and marketing a company with traditional media always had a fixed cost, and it was high. The Light at the end of the tunnel is that online or digital marketing using social media and SEO could be free if you do the work your self or you can pick your budget if you choose to do something like AdWords (PPC). So don’t be afraid,  do a little research, contact an online marketing professional and get a little advice.

 

And as usual from the Free SEO Tools Blog… Happy Marketing!

How to get Twitter Followers

12 Steps to More Twitter Followers

 

Updated July 2013 in Starting a New WebsiteTwitter by Mark

 

#1 Follow others – nobody will know you exist until you follow them. You can stop following them later if their Tweets are annoying or off-color

 

#2 Follow Back – etiquette says that if someone follows you on Twitter you should follow back. This mayTweets are unique not happen with the Twitter Whales of the world like @dooce and @theonion but that is because they can’t and wouldn’t be able to reply to all the direct messages that would be coming to them. (You can only DM somone that is following you back.)

 

#3 Follow more people a day until you are following 2000 people – Don’t follow more than 200 people per day because Twitter requires a percentage of followers to follow you back. If people don’t #followback Twitter assumes your activity may be suspicious (or spam) and may shut off your account.

 

#4 UnFollow people who don’t follow back – you may consider unfollowing someone that doesn’t follow back until you get about 2000 followers. This will give you a better chance to have other folow you that will follow back.

 

#5 Follow people that RT, retweet others– this will guarantee that you have a following that will spread word and market your business if you are twittering for marketing purposes

 

#6 Follow in your geographic area – if you are a local business it is great to follow other local businesses, so search Twitter for cities or county’s close to your service area.

 

#7 Follow a Twitter Whale – If you know a large business that has a large Twitter following and you would want similar customers you may want to follow the people that follow them to gain access to their viewers.

 

#8 Try auto follow software – to make life easier following a lot of Twitterers you may consider using software to help automatically followback.

 

#9 Use may try software that DM’s people automatically like social oomph after they follow you.

 

#10 Create a nice DM for all your new followers and include a link that will take them to your website or an article of yours

 

#11 Use a tool like Tweet Deck or Hoot Suite to follow what is happening on Twitter and find more interesting people to follow.

 

#12 Create Twitter lists - Twitter lists are a great way to follow a lot of people instead of looking at your Twitter Feed. Organize who you are following into groups and get more useful information.

 

Good luck and have fun in the Twitter Sphere. It’s a new world that will make sense to you real soon. In the end it is important to check on the rules of good following habits from Twitter. The rules occasionally change.

 

Clean Your Apps Permission

Check out the new site MyPermission.org

 

Here is what they recommend….Try guessing how many apps permission setting are accessing your private information… then click the icons below to find out how many other programs have access to your personal information.

MyPermission.org

 

 

 

 

 

 

 

 

 

There are more apps that likely have control of your information. Don’t think of this as a full list. Think of this as just an eye-opener. Look into your apps permission settings and see what other apps you need to control.

Step-by Step Build a Business with Twitter

Step-by Step Build a Business with Twitter

 

December 18th, 2009 in Starting a New WebsiteTwitter by Mark

Day 1 When you first start a Twitter account, unless you have done a lot of reading, you probably don’t know what to do or what to say to get followers using Twitter. In my experience building a Twitter followers list isn’t too hard if you follow a few simple guidelines and don’t break Twitters rules. Twitter does have rules that you will want to follow and take warning now, if you go overboard Twitter can shut down your account and delete your followers. But this is not something to panic about unless you plan on spamming your new followers.

 

If you plan on building a followers list quickly here are a few things to consider before you start going crazy with Twitter.

 

Tip #1  Make your Tweets informative

 

First of all, when you open your account you will need to Twitter on your account first before you start following. It is good to get about 20 tweets out there to let people know what kind of things you will be twittering about. A good tweet from a newbie is usually retweeting other people that you like or possibly sending out links to popular articles on the web or articles of your own if you will be writing articles and posting on the web.

 

Tip #2 Make them short

 

Twitter gives you 140 characters to write a tweet and that’s not much. I will say make sure you write your tweet in 120 characters or less. Remember, people will be reading these on their phones and at work. They don’t have time to try and understand what you are trying to say. You are only writing headlines for a link.

 

Tip #3 Know your audience

 

If you are building your follower list be focused. You will want to RT (retweet) articles that focus on your audience. If you sell IT, send out usefull articles and tips that would interest your clients or peers. ANd it never hurts to e intersting and funny.

 

Tip #4 Remember, this is just SEO

 

When you are building a list it is like everything else you do for SEO. It’s not rocket science. Take a little and effort to get a good follower list that is focused on your market. It will give you credibility and it will also give your readers a list of valuable followers to follow.

 

Bottom line, get a list built. Don’t do it too quickly and when you have questions on what to do next consider reading the article on Tips to Get Twollowers.