Google+ is Still Better Than Facebook…for SEO

Google Plus vs. Facebook Fan Page

It’s 2013, a new year has launched and many people are still talking about the difference between Google+ and Facebook, but I have not seen anything about SEO in these articles. So, I will try and make this a brief review on why SEO for your business is best done on Google+. I know I will likely get some kickback on this, but I hope I make some valid points for my readers to think about.

Good luck this year and feel free to comment on my thoughts below. I enjoy the conversations.

Let’s take a look at this in CNET style and go Round by Round and see how they stack up. So is Google+ still better than Facebook…for SEO? We will break the rounds up in 3 Categories to test this theory.

 

Round #1    

How Easy is it to Update Content?


Round #2    

Is Content Searchable (Public)?


Round #3    

Can You Optimize Your Content?

 

Facebook Fan Page

As an online marketing program is highly focused and has great Ease Of Use. Facebook starts out in the lead. Facebook has us addicted to their app. We wake up to it and go to bed using it. We see what are friends are doing and if they are working we see their fan pages showing up in our feeds. So, All in all, Facebook starts strong. We can post updates quickly and if our fan page has followers we can get the word out about our product or service to those people that have friended our page. This all starts out sounding good until that last part, people need to friend our business to see our posts and Facebook is not big on making them public in search. So that one is painful for SEO. So how do I rate it in points from 1 – 5?

 

Content Updating Ease – (5)

Fast and simple through your mobile app or computer. Everyone knows it. It’s the best.

 

SEO Searchable Content (3)

This one struggles if you do not have many followers of your fan page. You may grow this following faster than you can get +1 on Google but it will not be searchable content.

 

Optimization Ability(1)

This one is a failure. Since you cannot optimize updates, you blindly rely on Facebook or your marketing expert for whatever they do.

Google Plus 

Google Plus has a great business center. It was previously known as Google Local, Google Places for business and I am sure a few other names. Point is, it’s not as used as Facebook for socialisation, and it has gone through some changes, but it has always had strong use for business. If you want a business listing that is highly visible in search results, can be updated quickly for anything from business listings to daily changes of hours for holiday’s or want a listing that you can optimize or have a SEO company optimize it is very secure and hard to beat. So let’s get to the points.

 

Content Updating Ease(3.5) 

Not as easy as Facebook, if you aren’t a regular user, but simple once you are accustomed to the constant or often changing face of Google+/Local/Places for business.

 

SEO Searchable Content(5)

In Search Results – Google+ is hard to beat. It is normally number one in search results for business on Google and the strongest place to be for mobile business based on Google’s local search for mobile phones.

 

Optimization Ability(4)

Content can be updated at any time through your business account and is almost instantly changed on the website ( as long as the content is not changing major. The flaw, Google doesn’t make recommendations on what is best. They leave you to figure that out based on their often changing algorithm of search.

Final Score

Google 12.5 | Facebook 9

BEST Business Listing Conclusion

Ok, so I have no plans to give up my Facebook business fan page. I have fun working on it and I like the way it looks. It is very social, but I also will not neglect my Google+ page. It has too much authority in Google’s search engine and we all know that when we are really looking for something specific, we will go to Google because they do deliver the results we are looking for.

Top 10 Tips to Boost Your Video Views Online

Original article posted November 24th, 2009 in SEO Tools by Mark

 

YouTube isn’t very complicated. It’s all about thinking what will my audience click… while they are at work. That is the key. If you want a video to go viral that takes work, but the first step is putting up images and title that are not offensive. If it can be watched at work it can be sent to anyone and that is what can go viral. Did you click my image? Why? Because of its Title?

 

 

YouTube marketing is a free service and anyone or any business can have a free YouTube channel. To get a YouTube channel all you will need to do is create an ID and find or borrow a digital camera to upload your video. Here are the top 10 tips to to follow to boost your video views online.

 

Here are the 10 steps to follow:

 

1. Research keywords related to your content and find popular YouTube videos

 

2. Use the keyword and title tags from the popular videos and copy them into your video.

 

3. Find relevant channels in YouTube and subscribe to them.

 

4. Create a description that begins and ends with your URL

 

5. Repeat the most important keywords in your description at least 4-5 times each

 

6. Get friends, family and co-workers to rate and favorite your videos

 

7. Have a few friends view your new video and comment on your video – This is important because it is always hardest to get the first comments on a video. Nobody wants to be the first one to post a comment.

 

8. Use YouTube to send out friend requests or use software to do it for you

 

9. Respond to other relevant videos that use similar keywords

 

10. Make comments on relevant videos

 

To find out more or post questions, please post comments and always watch the Free SEO Tools Blog for more details.

 

And if you are waiting for the link to the video here you go.Viral video

Good Luck and Happy marketing!

Drive More Holiday Traffic

December 4th, 2009 in Starting a New Website by Mark

In a previous life I was a fitness enthusiast, to some extent I still am. And from previous experience I learned that hard work pays off and training to become better at your trade is a constant process. Marketing your business is no different. It is a constant effort and if you give up on it you can lose all the benefits of your hard work. So through the holiday season you may want to consider a “personal trainer” for your website. If you have never had a trainer maybe you don’t know the benefits. If you like to know more…

 

#1 They motivate you. I found over the years that paying for training is the best way to get fit. When you pay for a service, you are really motivated to get the most out of it.

 

#2 They personally motivate you to be better through pointing out weaknesses that need attention or enhancing your strongest points. For instance, if you are already a strong company or have a great website with a great following, you will probably want to work on what you already do best. On the other hand if you are a newer business you may want to consider looking into strengthening some of the weak points in your armor.

 

Either technique will work and both will have benefits, but if you never hire the trainer you will never see the results. Many people are the do-it-yourself’er types and this is often a good start. But who can be an expert in every field? Nobody. We all need help. Even top athletes have trainers. And most likely it is not someone with more skill than them, instead it is someone with more knowledge and experience than them. That is how we learn. We get in contact with a specialist or “personal trainer” that has the experience and knowledge to improve your performance. You pay for the service, improve your performance and start the new year with greater confidence, knowing that you trained through the holidays and are not coming out of the Holiday’s fat and slow, but instead stronger and ready for the new year.

 

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