Google Plus vs. Facebook Fan Page
It’s 2013, a new year has launched and many people are still talking about the difference between Google+ and Facebook, but I have not seen anything about SEO in these articles. So, I will try and make this a brief review on why SEO for your business is best done on Google+. I know I will likely get some kickback on this, but I hope I make some valid points for my readers to think about.
Good luck this year and feel free to comment on my thoughts below. I enjoy the conversations.
Let’s take a look at this in CNET style and go Round by Round and see how they stack up. So is Google+ still better than Facebook…for SEO? We will break the rounds up in 3 Categories to test this theory.
Round #1
How Easy is it to Update Content?
Round #2Is Content Searchable (Public)?
Round #3Can You Optimize Your Content?
Facebook Fan Page
As an online marketing program is highly focused and has great Ease Of Use. Facebook starts out in the lead. Facebook has us addicted to their app. We wake up to it and go to bed using it. We see what are friends are doing and if they are working we see their fan pages showing up in our feeds. So, All in all, Facebook starts strong. We can post updates quickly and if our fan page has followers we can get the word out about our product or service to those people that have friended our page. This all starts out sounding good until that last part, people need to friend our business to see our posts and Facebook is not big on making them public in search. So that one is painful for SEO. So how do I rate it in points from 1 – 5?
Content Updating Ease – (5)
Fast and simple through your mobile app or computer. Everyone knows it. It’s the best.
SEO Searchable Content – (3)
This one struggles if you do not have many followers of your fan page. You may grow this following faster than you can get +1 on Google but it will not be searchable content.
Optimization Ability – (1)
This one is a failure. Since you cannot optimize updates, you blindly rely on Facebook or your marketing expert for whatever they do.
Google Plus
Google Plus has a great business center. It was previously known as Google Local, Google Places for business and I am sure a few other names. Point is, it’s not as used as Facebook for socialisation, and it has gone through some changes, but it has always had strong use for business. If you want a business listing that is highly visible in search results, can be updated quickly for anything from business listings to daily changes of hours for holiday’s or want a listing that you can optimize or have a SEO company optimize it is very secure and hard to beat. So let’s get to the points.
Content Updating Ease – (3.5)
Not as easy as Facebook, if you aren’t a regular user, but simple once you are accustomed to the constant or often changing face of Google+/Local/Places for business.
SEO Searchable Content – (5)
In Search Results – Google+ is hard to beat. It is normally number one in search results for business on Google and the strongest place to be for mobile business based on Google’s local search for mobile phones.
Optimization Ability – (4)
Content can be updated at any time through your business account and is almost instantly changed on the website ( as long as the content is not changing major. The flaw, Google doesn’t make recommendations on what is best. They leave you to figure that out based on their often changing algorithm of search.
Final Score
Google 12.5 | Facebook 9
BEST Business Listing Conclusion
Ok, so I have no plans to give up my Facebook business fan page. I have fun working on it and I like the way it looks. It is very social, but I also will not neglect my Google+ page. It has too much authority in Google’s search engine and we all know that when we are really looking for something specific, we will go to Google because they do deliver the results we are looking for.
