Digital marketing case studies across education, consumer products and automotive.

The situation

CUI was competing for graduate students against much larger universities with stronger brands and larger search footprints. Treating every program and every geography the same would have forced the university into the most expensive national auctions.

The direction

Semtrak built the paid and organic strategy around geographic authority first. By strengthening visibility in the university's local territory, aligning program pages to real search demand and coordinating ads with SEO, CUI could compete from a position of relevance before expanding nationally.

What Semtrak managed

• Managed a nationwide Google Ads portfolio reported at approximately $100,000 per month
• Directed SEO and content across MCAA, MBA, MAEd, nursing and other graduate-program pages
• Supported the launch marketing for the Townsend Institute and its master's and doctoral programs
• Managed Google Analytics and later the transition from Universal Analytics to GA4

The situation

A growing supplement company needs every product to be understandable across its own website, Google, retail partners and paid campaigns. Product naming, claims, page structure and search demand cannot be managed as separate assignments.

The direction

Semtrak treated each product as a living search asset. Names, page copy, paid-search language and retailer content were reviewed together, then improved regularly as demand and the product portfolio changed.

What Semtrak managed

• Managed SEO and paid-search strategy across the product portfolio
• Helped shape product names and on-page language around how customers searched
• Wrote and optimized product content for Youtheory and major retail environments, including Costco
• Used Google Analytics to look for consistent portfolio-wide improvement rather than isolated ranking wins

The situation

Automotive marketing had to connect national brand programs with the inventory, geography and sales reality of individual dealerships. Early web advertising created reach, but local relevance determined whether the traffic could help a dealer.

The direction

The work established a principle that still guides Semtrak: national scale performs better when the local market, page, offer and measurement system are aligned. Central strategy and local execution cannot be planned independently.

What Semtrak managed

• Supported digital advertising for dealer groups and Tier III dealerships nationwide
• Worked with the early Google advertising platform as dealer marketing moved onto the web
• Directed SEO across dealer-network sites and local search markets

The situation

The work crossed a major ownership and agency transition while three established brands continued operating at national scale. Each brand had a different market, budget pattern and reporting audience, so continuity could not come from treating the portfolio as one campaign.

The direction

Semtrak kept the search work connected to each brand's commercial calendar while creating one dependable reporting system for the transition. Paid-media decisions, SEO page priorities, launch support and monthly analytics were translated into brand-level working decks for the leaders of each company.

What Semtrak managed

• Managed approximately $175,000 per month in national Google Ads for Armor All
• Managed approximately $75,000 per month in national Google Ads for STP
• Managed A/C Pro's seasonal Google Ads budget of approximately $35,000 per month during active periods
• Directed SEO and page-content priorities across all three brand websites
• Created marketing decks and monthly analytics reporting for brand leadership
• Supported the Armor All air-freshener launch and the broader campaign work surrounding the Vikings television creative